Get There PGH is a consortium of over 30 organizations committed to improving transit in Pittsburgh. The group is currently focused on bringing Bus Rapid Transit (BRT), a system of dedicated bus lanes and direct bus routes, to Pittsburgh.
Fireman Creative was selected to create the web presence for the BRT initiative, as well as brand the initial phase of the project and establish an identity for the group. Fireman Creative also spearheaded the web content strategy, which involved studying extensive material on BRT and repurposing it in a way that is easily accessible to audiences on the web.
In addition, a video campaign was launched, where Fireman Creative produced a series of "man on the street"-style video interviews with individuals who discuss how improved transit can impact their lives and communities.